Source: BUSINESS WIRE

The new Consumer Reports press release (dated Sept. 6, 2005) being distributed to journalists acknowledges that the Sharper Image Ionic Breeze tested by Consumer Reports is not the current model sold in our catalog, web site or retail stores. As of July 7, 2005, Sharper Image introduced an upgraded and improved model, a practice consistent with previous improvements.(1)

As Consumer Reports acknowledges in both its press release and in its October 2005 magazine story on air cleaners, the new Ionic Breeze air purifier is now equipped with OzoneGuard, which converts ozone by-product and ozone in ambient air into pure oxygen on contact. No other indoor air purifier offers technology which can reduce ozone in ambient air by converting it into pure oxygen. With OzoneGuard, the Ionic Breeze air purifier is comparable to those listed among Consumer Reports' "fine performers, with negligible ozone." Even without OzoneGuard, the Ionic Breeze carries both the UL and ETL seals of performance for safe ozone emission levels.

(1) Extensive testing by Sharper Image and independent laboratories demonstrates that the older Ionic Breeze model is effective and meets the UL standard of 50 parts per billion for ozone by-product emissions. This test information, which refutes the previous Consumer Reports tests, is available on request.

As for effectiveness in removing smoke and dust:

Consumer Reports states (in a footnote in its current story) that "(Effectiveness) Scores of previously tested models may have changed based on the performance of newly-tested models." As indicated above, they also acknowledge that the Ionic Breeze model in their story is not the upgraded model currently selling at The Sharper Image.

With respect to the model that they did test:

Contrary to the text of their story, Consumer Reports' own data shows that the prior Ionic Breeze model, without OzoneGuard, was effective at removing smoke and dust. Sharper Image has a copy of Consumer Reports' test run data to back up this statement and will make it available to any journalist who requests it.

It would be inaccurate, unfair and misleading to report CR's outdated test results for the prior Ionic Breeze model, which they specifically state do not apply to the Sharper Image Ionic Breeze air purifiers currently being sold.

Should you decide you are still going to do a story on the Consumer Reports article on air purifiers and include Sharper Image's Ionic Breeze, we believe fairness dictates you also include the following:

-- The new Consumer Reports story being distributed to journalists acknowledges that the Sharper Image Ionic Breeze model tested by CR is not the current model sold in our catalog, web site and retail stores.

-- The new Ionic Breeze air purifier is now equipped with OzoneGuard, which converts ozone by-product and ozone in ambient air into pure oxygen on contact. With OzoneGuard, the Ionic Breeze air purifier is comparable to those listed among Consumer Reports' "fine performers, with negligible ozone."

-- Ionic Breeze owners can easily upgrade their existing units with an OzoneGuard grid for a nominal price ($9.95) at any of our retail stores.

-- Consumer Reports' own data shows that even the prior Ionic Breeze model, without OzoneGuard, was effective at removing smoke and dust, albeit slower, as would be expected of a totally silent appliance designed to run 24/7.

If you are going to report on Consumer Reports' test of the prior model that was published last May, nearly six months ago, we also believe you should include the fact that:

-- Consumer Reports claimed last May that, in its tests Ionic Breeze (without OzoneGuard) did not meet the industry standard of less than 50 parts per billion (ppb) of ozone by-product. But CR withheld the actual ozone level measured. In fact, Consumer Reports published no test data that supported its claim.

-- The only ozone test data on Ionic Breeze that Consumer Reports published shows that in an open laboratory (again without OzoneGuard) the ozone measured two inches from the front of the Ionic Breeze was well below the 50 ppb, and ozone measured three feet away was less than half that level.

Ionic Breeze is the nation's best selling air purifier with millions of individuals satisfied with the product. Its advantages are that it is silent, has no filters (therefore no cost) that have to be replaced and no moving parts that can wear out. It works quietly and efficiently at a fraction of the operating costs of fan-driven competitors. Consumer Reports said annual operating costs were $7.

Millions of satisfied customers exist -- and a good number of them have written to the Company on their own expressing their positive experience and satisfaction with the Ionic Breeze since the units were first introduced in 1998. See for yourself real customer reviews at: www.sharperimage.com/reviews .

If you would like further information please contact:
Sitrick and Company Tony Knight at 310.788.2850
The Sharper Image Suzie Stephens at 415.445.6150
Tersh Barber at 415.445.6274

Respectfully,

The Sharper Image